Too big to dunk
We came to the rescue for a client last week after they had been let down at the ‘midnight hour’ by one of our competitors. No names mentioned.
The job in itself seemed simple enough, 12 letter biscuits. They were to match the typography of the logo for a brand new TV programme soon to be released called ‘Tried & tested’. The only snag was their size. They wanted them BIG…
This always makes me nervous. The bigger the biscuit, the bigger the break.
So after a couple of hours of evening emailing with the client,